Personal Brandby Dawn Bentley
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There are many topics in this resource that are relevant to your brand, because it will be affected by how you do things and how successful you are at doing them. Here are some of the more obvious ones.
Mary Spillane, published by Sidgwick & Jackson, 2000, 389 pages
This excellent book contains some useful exercises that will help you to work through your values and discover how to put these across visually, in terms of how you look and how you sound. It’s easy to read and can be used regularly for hints and tips.
Life’s a pitch
Stephen Bayley and Roger Mavity, published by Bantam Press, 2007, 249 pages
This book is written by two guys who have had years of experience in advertising and use this to offer an unusual approach on how you ‘pitch’ yourself in presentations, meetings, interviews and relationships. They have made a career out of it and bring some practical, and sometimes unusual, insights into what to do.
You can also contact the author directly: Dawn Bentley