Jayne Cormie

About the author

Jayne Cormie is the founder and driving force behind The Thinking Business, an international consultancy and training company specialising in thinking skills.

Jayne began her corporate career in 1987 with United Biscuits where she worked in sales and marketing roles within several divisions including KP Foods, Perfect Pizza and Terry’s of York. In 1993, Jayne launched a career as an independent management consultant and worked with major clients including Heinz and Rank Hovis McDougall. Her consultancy assignments focused on new product development, brand strategy development and creative advertising.

Jayne’s academic credentials include a Bachelor of Education (honours) degree and a Master of Business Administration degree from Henley Management College.

She is also a graduate of the Disney Institute in Creativity and Innovation and is licensed by Tony Buzan to provide training in the world famous Mind Mapping® technique, speed reading, memory skills and accelerated learning.

Some recent clients

  • A4e
  • ACE Limited (Bermuda)
  • Activision
  • Alliance & Leicester
  • Atlantic Philanthropies
  • Avis Europe
  • BOC Edwards
  • BP
  • British American Tobacco
  • Buena Vista International (UK & Rome)
  • Buena Vista Home Entertainment
  • Buena Vista TV (Scandinavia)
  • Camelot Group (National Lottery)
  • Centrica
  • Chartered Institute of Marketing
  • Comet
  • Coors
  • Dairy Pipelines
  • De Beers
  • DebtFree Day
  • DPA Corporate Communications
  • European Investment Bank (Luxembourg)
  • Geest
  • Hogg Robinson Group
  • Lanson Champagne
  • London Stock Exchange
  • Metropolitan Police
  • MGM Assurance
  • Microsoft
  • MHS Homes
  • National Health Service
  • Nestlé Purina
  • Netrank
  • New Zealand Trade Enterprise
  • Norwich Union Direct
  • NMS Communications
  • O2
  • Random House
  • Russell Investment Group
  • Shell plc
  • Slough Estates plc
  • Stainless Steel Fittings
  • Stannah Stairlifts
  • Team 17
  • Tearfund
  • The Walt Disney Company
  • Tissue Science Laboratories
  • Tryton Foods Limited
  • Tyco International
  • United Utilities
  • Warner Bros.
  • Yeo Valley Organic
  • Zenith


Areas of expertise

  • Creative thinking
  • Strategic thinking
  • Thinking styles
  • Mind mapping®