Creative Thinking

by Jayne Cormie


The SCAMPER tool uses a practical and structured approach to thinking creatively by asking users to give answers to a checklist of idea-spurring questions. It is designed to reflect the thinking style of operational thinkers as it is a highly effective way of stimulating the creativity of individuals who like more structured processes.


To solve problems and generate new ideas using a checklist of questions – SCAMPER


Ask SCAMPER questions about your task and see what new ideas emerge:


Scamper in practice

The roll-on deodorant was invented in the 1950s by an imaginative employee in a pen factory. He worked out that the same principle used in the ball-point pen could be used to spread deodorant evenly under the arm.