Jeremy Cassell

About the author

Jeremy Cassell is the MD of RTP and specialises in influencing – specifically sales, negotiation and presentation skills. In addition, he trains groups to become coaches and works with individuals to make the very best use of their talents.

He is a qualified teacher and previous senior positions as National Training Manager for L’Oreal, and National Sales Training Manager for Walker’s Snack Foods, coupled with a spell at a management consultancy, have given him invaluable knowledge and competence to draw on when consulting, designing and delivering training and coaching programmes that really work.

He is a certified coach and NLP trainer and these qualifications and extensive business experience combine to give him excellent facilitation and coaching skills, which help promote employee confidence, increase productivity and improve communication throughout a team or organisation.

In recent years he has worked with many businesses focusing on improving personal and business performance. These include:

Some recent clients

  • Linklaters
  • Baker & McKenzie
  • Burberry
  • Catlin
  • Sodexho
  • Parker Hannifin
  • Siemens
  • University of Southampton


  • Brilliant selling: what the best sales people know, do and say

    Co-authored with Tom Bird

    Gives the reader a solid foundation of sales techniques to guarantee success

    No. 1 best selling sales book in the UK


Contact details

Areas of expertise

  • Education
  • Sales
  • Management
  • Coaching
  • Presentation skills
  • Personal impact
  • Working with law firms
  • Training with multi-national companies