Creative Thinking

by Jayne Cormie

What is creativity?

One of the best definitions of creativity comes from Albert Szent-Georgi (the discoverer of vitamin C), who said: ‘Creativity is seeing what everyone else has seen and thinking what no one else has thought.’

Many people use the terms ‘creativity’ and ‘innovation’ interchangeably, causing much confusion in the business environment. Below are the definitions used throughout this topic as defined by a leading global creativity expert, Professor Amabile of Harvard Business School.



The production of new and useful ideas in any domain


The successful implementation of creative ideas

In other words, the creative part of the process involves generating new ideas and solving problems. The innovation part of the process involves putting those ideas and solutions into practice.

Creative thinking is also variously described as lateral thinking, divergent thinking and out-of-the-box thinking.


What does ‘creativity’ mean to you?

List all the keywords you associate with creativity...