by Nikki Owen

Why is charisma advantageous?

Charismatic people possess a potent blend of attractiveness and presence that commands attention with an irresistible magnetic force.

Charismatic people attract others with apparent ease and it is important to note that a charismatic person doesn’t have to be physically attractive to possess the power to attract. When we meet or observe a charismatic person, we are attracted to their aura of ‘special-ness’, believing that their ‘special-ness’ could overspill into our own personality, infecting us, as if by osmosis, with a magical presence.

According to personal development guru, Brian Tracy, there is a close association between personal charisma and success in life. Probably 85 per cent of your success and happiness will come from your relationships and interactions with others. The more positively others respond to you, the easier it will be for you to get the things you want.

Charismatic people exhibit the tendency to inspire greater levels of support and loyalty from others, resulting in an ability to create higher performing teams, stronger relationships with customers and an increased probability that they will be able to lead successful change projects.

Although being charismatic is not sufficient to guarantee success in business, it does provide an advantage.

See also Charismatic leadership.