Customer Relations

by Roisin Murray & Wallace Murray

Customer Relations

If you have a good product or service, you can, by nurturing excellent customer relations, increase

  • Sales
  • Profitability
  • Organisational life expectancy
  • Employee job satisfaction.

At the same time, you will reduce

  • The cost of sales
  • The volume of complaints
  • Employee stress
  • Staff turnover.

Excellent customer relations involve the following:

Systems as well as smiles win the day.

  • Customer focus
  • Ensuring an outstandingly positive experience for customers
  • Business procedures being used to benefit the customer
  • Employees who are encouraged and empowered to delight the customer
  • Acting on feedback
  • Walking the talk.


Copyright © Roisin Murray and Wallace Murray