Social Media for Managers

by Theresa Truscott

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Other topics

Communicating Change

Excellent for more information on setting expectations and communicating a policy effectively with staff.

Email at Work

A resource for establishing standards for internal and external communication.

Information Security

More on considerations for securing your communications.


The Social Media bible: tactics, tools and strategies for business success

Lon Safko and David K Brake, published by McGraw-Hill Education (US), 2003, 187 pages

This book covers some history and background, as well as tools and strategies that you can use to grow your business with social media.

Groundswell: winning in a world transformed by social technologies

Charlene Li and Josh Bernoff, published by McGraw-Hill Education (US), 2003, 187 pages

These people have done more research on social media for this book (and continue to empirically study social media and document it) than you or I will do in a lifetime. Because this book was written in 2008 when social media was still ‘new’ to even the professionals, it explains social media in a way that all of us can understand and relate to. Groundswell will give you a framework and a context within which to place new learning. It is well written, easy to read and full of research data that you can trust.

Social learning handbook

Jane Hart, published by Centre for Learning & Performance Technologies (UK), 2011, 178 pages

Just one of several resources by this group that describe how everyone can have access to the Social Web and the wide range of services and applications to support their team’s learning, performance and productivity. 


Social Media Governance – This is an excellent listing of social media policies referenced by the world’s largest brands and agencies.

On 17 May 2012 the Cabinet Office announced the publication of guidance for civil servants on the use of social media as well as guidance for departments to overcome the technical barriers to civil servants accessing the internet and social media channels.

A free guide on social media and the law is available from Linklaters.


You can also contact the author directly: Theresa Truscott