by Steve Roche

Appealing to preferred senses

People tend to have a preference for using one or other of the senses.

  • Those with a visual preference are happiest learning when they can see things written down, watch videos or view diagrams or models – on flips, OHPs or text.
  • Those with an auditory preference are happiest learning through lectures, discussions, audio cassettes and stories.
  • Kinaesthetic types are happiest learning when experiencing sensations, feelings or physical activity – in role play, training games, outward bound.

In any audience you can reasonably expect 40 per cent visual, 20 per cent auditory, and 40 per cent kinaesthetic. A good presentation appeals to all three preferred representational systems.

You can see more on this in Representational systems.