Personal Brand

by Dawn Bentley

Develop your vision

If we live out of our memory, we’re tied to the past and to that which is finite. When we live out of our imagination, we’re tied to that which is infinite.

Stephen Covey

Developing your vision is about defining your future, so you should feel that your vision is attractive, credible and compelling. Your personal vision has to reframe what currently exists, allowing you to focus on your dream; it should not be tied to the past.

Your vision shapes action to create your future. A personal vision is a picture that you have in your mind that captures the future that you desire to have. It may be a picture of what you will be doing, how you will be or what is important to you and will be in your life at that point in the future.

A vision is time bound and once it is achieved, you will create another.


In developing your vision, give yourself some space and dedicated time and ensure you are not interrupted. Decide on the time frame within which you are establishing your vision: for example, five or 10 years.

Step one

Go through the following list of questions, making brief notes of your answers so you can refer to them later.

  1. It’s your 75th birthday and the following people talk for five minutes about what you have meant to them: an ex-colleague, a very good friend, who has known you most of your working life, and your partner. Consider the following questions, allowing your imagination to flow freely:
  • What would you like them to say?
  • What difference have you made to them in their lives?
  • What qualities and characteristics will you be remembered for?
  1. When are you most energised?
  2. What would you really like to do with your life?
  3. If you had unlimited time and resources, what would you do?
  4. If you were to do the one thing in your professional life that would have the most positive impact, what would that one thing be?
  5. Make a list of the things you want to have and feel are important, noting down everything from possessions to a state of health and wellbeing.
  6. When you daydream, what do you see yourself doing?
  7. I am truly happy when.....................
  8. I want to be a person who..................
  9. What value will you be adding to your clients/organisation?

Step two

Re-read all of your answers and begin to summarise what has evolved. If it helps, draw a picture or develop a collage. Develop something that truly engages you – something you really connect with.

Step three

Develop a sentence or two that allow you to express this vision to others. If it helps, talk it through with someone.